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  • Your Place: Advertising Knowledge > Advertising Knowledge

    Our Advertising Industry Knowledge to help to improve your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.


    • What is Latest Digital Signage?

      What is Latest Digital Signage?

      You know those TV screens you see installed in more & more public areas like stores, restaurants, above gas pumps, food menu boards & lots of other places. Well, that’s called Digital Signage.
      Digital Signage is a highly powerful and flexible communication method: a dynamic sign (screen) that displays digital media to a public audience. Digital signage software works over an Internet connection, delivering rich media content to digital screens. Use digital signage to grow your revenue, reduce your cost and reinforce your brand.
      How does it work?
      Place single or multiple screens in your venue
      Broadcast to your screens online from anywhere to anywhere.
      Why choose digital signage?
      Print and energy savings with Digital Screens 
      Digital signage screens assist in both saving print costs and reducing your ecological foot-print. Solutions provided by Adhaiwell Digital Media Signage reduce print costs to our clients, as there is no need for re-prints due to colour or copy writing errors.
      Control your Screens from Anywhere in the World!
      Manage your content and posts from any browser, any device and run it on any screen connected to Android / Windows / Chrome OS player. Whether you have one or multiple screens at various locations, Digital Signage system allows you to update as many screens as you wish from anywhere.
      Your complete digital signage solution begins here.
      Businesses today need to inform, persuade, and engage audiences. More and more businesses choose digital signage for a dynamic, efficient way to do so. Cover all your bases with digital signage.
      All the best for 2017! Start from Adhaiwell Digital LCD Signage.
      Please do not hesitate to contact our experts directly on WhatsApp +8615302206052
    • Adhaiwell become gold member from Canton Fair China Import and export Fair "E-Commerce”

      Adhaiwell become gold member from Canton Fair China Import and export Fair "E-Commerce” 

      China Foreign Trade Centre(CFTC), a government-sponsored institution which affiliated to Ministry of Commerce of PRC, has been responsible for organizing China Import and Export Fair (also known as the Canton Fair) since the establishment of Canton Fair in 1957. And it also hosts or organizes various kinds of exhibitions, expo and business conferences besides running Canton Fair, such as China (Guangzhou) International Furniture Expo, China (Guangzhou) Automobile Exhibition, China Import & Export Commodities Exhibition (Malaysia) etc. At the meantime, CFTC boasts for having and operating a modern Canton Fair complex in Pazhou Island of Haizhu District which occupies the biggest in Asia and the forefront position in the world in term of complex size. Moreover CFTC plays a dominant role in China’s exhibition industry for its professional exhibition experience and service as well as outstanding performance over more than 50 years.
      China Foreign Trade Centre (Group), a business entity that affiliated to China Foreign Trade Centre, mainly conducts all forms of exhibitions, including foreign exhibitions in China and Chinese exhibitions both at home and abroad, and also covers business such as advertising, import and export, tourism, hotel, restaurant and property etc., which enables us to provide all-around way services to our customers. 
      Since 2012, China Foreign Trade Center (Group) implements the strategy of “E-Commerce” , establishing Canton Fair E-Commerce Co., Ltd., devoting to build the largest scale E-Commerce platform in China and serve the Chinese commerce. Canton Fair will realize the historical leap against limitation of time and space, transforming from an exhibition into an international trade service synthesis, developing from a biannual on-site transaction Canton Fair into an electronic commerce platform providing annually comprehensive service for both suppliers and buyers. At the same time, it promotes the development of Chinese foreign trade business by over one million trader resource and benefits every zone, every trading group and every exporting enterprise via the Internet. As a holding enterprise of China Foreign Trade Center (Group), Canton Fair E-Commerce Co., Ltd. is the only online trading enterprise operating Canton Fair service with legal rights. Mr Liu Jianjun, the associate director of China Foreign Trade Center and vice-president of China Foreign Trade Center (Group), hold the post of chairman of Canton Fair E-Commerce Co., Ltd.
    • How to Set Up LED Screen Display Billboards

       How to Set Up LED Screen Display Billboards 

      Outdoor LED signs are used for outdoor advertising purposes. They are colorful, illuminated signs mounted in conspicuous places. LED signs have lights that often flash on and off to catch people's attraction and advertise a product or service, or to deliver another type of message. 
      Electronic billboards are used to convey advertisements and TV commercials to passerby. The images on display must come from some type of content source that may be a sequence of animation, broadcast-quality video or static slides. 
      1. Select a suitable site for your display monitors. Areas with high traffic, either human or car, are best suited for the billboards. Choose cafeterias, highways, lobbies or main building entrances to set up your signs. Such areas create the best visibility. 
      2.Use Light Emitting Diode (LED) or Liquid Crystal Display (LCD) video display monitors for interior advertisements. Choose monitors that are large enough to enable easy viewing when setting up a billboard outdoors. Position the screen using wall mount hardware. Place it high enough for best viewing. 
      3.Connect the content power source, usually a host computer, to the monitors. Billboards requiring different displays for each location will need a separate computer from the host (controlled by the software over a network). If you wish to run the same display in all locations, the host computer will directly control the advertisement via a video distribution amplifier. 
      4. Use standard presentation software like that produced by Apple, to control your displays. Install the software that contains the content source. This should be in the form of slides or video clips that have short, easy-to-read messages that are quickly understood. Be sure that the videos are short because you only have about eight seconds to air your advertisement. Make sure that your advertisement is attractive, so it will catch people's attention as they pass by. Use a cable and ladder to hoist yourself up the pylon and set up your billboard. 
      Because electronic billboards cost a lot more than standard billboards, be sure you have enough cash when you set yours up. Qualified technicians should set up electronic billboards. Use care when installing billboards high above the ground. 
      Haiwell Advertising Industrial Co., Limited ( Adhaiwell) is  specialty  and really manufacture the billboard structure.We have a professional team and engineered to support structure design and built to withstand extreme elements. Universal mounting mechanism allows for fast and easy install. Custom design structures available for site considerations. 
      Just tell us the dimension of the LED screen display and the height for the pole what will you want then our team can design and built the led billboard structure for you.  
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